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| photo courtesy of adidas |
Adidas and Belgian elevated streetwear label Arte Antwerp unveil the inaugural head-to-toe collection from their partnership, designed to provide a refined vision of sportswear silhouettes through the lens of street culture. The launch comes just ahead of AFCON or the African Cup of Nations 2025 taking place in Morocco on December 21st through January 18th.
Following the recent launch of the all-white Lightblaze POD shoe, in a campaign fronted by Belgian former footballer and friend of adidas and Arte Mousa Dembélé, the new collection features the same textural depth and premium craftsmanship seen in the initial footwear drop, echoing design sensibilities of Arte’s mainline collection through touches of elegance and minimalism coming together with adidas’ sporting expertise.
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| photo courtesy of adidas |
The capsule of apparel, footwear and accessories from the two brands is a celebration of how North African culture has influenced European football style. From colors to detailing, the pieces connect directly to the significance of football in Morocco–where the sport unites the continent and its diaspora, transcending background, heritage, and identity to create a common ground.
"This first capsule with adidas is inspired by the raw energy of African football culture, a world defined by community, expression and resilience,"Bertony Da Silva, Arte Founder & Creative Director, says. "The pieces reflect the cultural energy that surrounds the game and the people who give it meaning."
Arte’s DNA, deeply tied to Da Silva’s Angolan roots and European upbringing, meets adidas’ global football influence to tell a story that resonates far beyond the pitch. The collection is inspired by North Africa’s impact on football and the continuing achievements of iconic athletes from its nations. Reflecting the partnership’s focus on the untold stories of European athletes of the African diaspora, the campaign features Brahim Díaz–an adidas athlete whose Moroccan-Spanish roots echo the cultural narrative at the heart of this season.
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| photo courtesy of adidas |
Shot by Ilyes Griyeb, the Moroccan-born, Paris-based photographer known for his authentic reportage, the campaign captures the texture of everyday life in North Africa, documenting life around a football pitch in Marrakech featuring people from the local community. Griyeb’s visual storytelling–raw, honest, and detailed–offers the perfect lens to frame the new adidasxArte collection, capturing grassroot football in Morocco and highlighting the significance of the sport in this nation and across the continent.
"Our new campaign is built with and by local voices in Morocco," Da Silva says. "From the photographer to casting director, models to set team, every still and scene is rooted in collaboration.”
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| photo courtesy of adidas |
The capsule collection blends adidas Sportswear silhouettes with Arte’s design craft. Hero pieces of the collection include the ADIDAS Z.N.E. tracksuits ,knitted long-sleeve jerseys and graphic t-shirts with an Arabic text overlay on the back–translating to “Sport Unites Africa”–complemented by jerseys and shorts in corresponding colorways. The pieces have a clean and elegant aesthetic, elevated with artisanal embroidery, intricate lace trims and seasonal colors of red, green, white and black–a nod to the flag colors of North African countries.
Completing the looks are a set of accessories in matching colors, including sling bags, sock sand caps, accompanied by a range of footwear silhouettes–the Lightblaze POD ZIP in black and Adilette slide with embroidery detail coming out in December, with the new Trivela sneaker silhouette coming out in February 2026.
The adidas x Arte capsule collection launches worldwide from December 5, 2025 in stores and online.
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