Urthy hosts an immersive Spring Equinox scent event

 

The Urthy studio and shop located at 1205 Johnson Ferry Rd #105 in Marietta, Georgia. 
Photo courtesy of Urthy

After suffering through a slew of health issues, Jennifer Rotondo found out she was in the beginning stages of an auto-immune disease. The diagnosis prompted her to clean up her life. She rid her home of products made of toxins and began making her own. Rotondo started by developing a coconut wax candle with a wooden wick. From there, she says the project snowballed into Urthy – a plant-basedlifestyle shop focused on incorporating wellness in the home through scent. On Saturday, March 21 from 1pm-3pm and 6pm-8pm, Urthy is hosting an immersive scent event as part of the “Feel Something” series. The goal is to teach others how to incorporate fragrance into their daily lives in a calm, effective way.

As the founder and CEO of Urthy, Rotondo uses scent as the foundation of the product line because she says it’s a powerful tool.

“You’re either engaging in a memory or creating a memory when you smell something. It’s the only sense that goes straight to your emotional core,” she explains. “There’s no filter when you smell scent, every other sense has a filter.”

                                                 

The Spring Solstice event will include two different sittings that Rotondo says are little bit more social. There will be a new roll out of five different aroma therapy scents with beverages and macarons to complement each scent. The new aroma therapy scents include lift, calm, open, focus and ground with the intention described in the name. Guests can make custom perfume rollers, a sugar scrub cart to make custom sugar scrubs and a raffle. The evening sitting will include aura photography, moon ring readings, and making your own perfume – a more in-depth process than making a perfume roller.

At Urthy scent labs are available everyday allowing visitors to make roller perfume, sugar scrubs, perfume and more using products and oils that are formulated in house. Rotondo says she focuses on the power of plants to create everything from Urthy candles to body scrubs pulling on her Native American roots. All the products are cruelty-free and vegan, except for two or three of the products that use Manuka honey and beeswax.  

She launched the Feel Something Movement to help people foster mindfulness into their lives and environment. Urthy works with different Pilates and yoga studios in the US to provide a wellness practice for members. Urthy offers a Feel Something experience for every change of season like the Spring Equinox.

The business has taken off with Urthy hosting bachelorette parties, making custom fragrances for weddings and other events. She even works with hotels to make customs scents for lobbies – a practice called scentscaping. Scentscaping can be used at events or venues to give the location a temporary or permanent smell. She recently scented the Modern Luxury Gala in Atlanta and says she’s even working with a hotel in Ghana.

“We’re the scent masters,” Rotondo says laughing. “It’s crazy that people haven’t already done it because that’s your memory, right there.”

Register for the March 21 event at Urthylife.com.