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| photo courtesy of The FIFA Museum |
The FIFA Museum and Hyundai Motor Company are bringing the special exhibition, “Legacies of
Champions,” to Rockefeller Center in New York City. Open to the public with
free admission throughout the FIFA World Cup 2026 - from June 11 to July 19,
2026 - the experience invites football fans, families and children from around
the world to explore the history and culture of international football.
The FIFA Museum exhibition will be open free of charge with advance reservations available through the official Rockefeller Center website. Marco Fazzone, Managing Director of the FIFA Museum says the museum is looking forward to sharing football culture with fans.
“We are very excited to welcoming football fans from around the world to our special exhibition at Rockefeller Center during the FIFA World Cup 2026 to connect, inspire and share the magic of the beautiful game,” says Fazzone.
Explore World Cup History
“Legacies of Champions” reflects on nearly a century of football history, exploring how each FIFA World Cup™ has shaped the global game and inspired millions of fans worldwide. Featuring dedicated showcases from every tournament since 1930, the exhibition brings together original objects, iconic moments, legendary teams and unforgettable players that define the competition’s enduring legacy.
Each display features carefully curated original objects celebrating champions, taking audiences on a journey through the evolution of the world’s most popular sport and its cultural impact across generations.
"….The FIFA Museum will be a cultural highlight in New York New Jersey during the FIFA World Cup 2026. Featuring a unique exhibition, we look forward to celebrating together the rich heritage and culture of international football with fans from around the world during what will be a spectacular tournament in
Highlights include the FIFA Museum’s signature exhibit featuring jerseys from all 48 participating teams of the FIFA World Cup 2026™ and celebrating the diversity of the global game. The exhibition will also showcase the historic Jules Rimet Trophy, FIFA’s World Cup trophy from 1930 to 1970, with its original blue base, offering visitors a rare sight of one of the sport’s most iconic symbols. On selected days, visitors will also be able to see the FIFA World Cup 2026™ Winner’s Trophy.
Immersive experiences include “The Final”, a cinematic installation capturing the intensity and drama of football’s biggest stage, and “The Wall of Champions”, which honors every player to have lifted the trophy, tracing the lineage of triumph that continues to inspire new generations.
Re-Live Your first FIFA World Cup Experience
For many, the tournament is tied to personal memories including where they were, who they watched with, and the moments that stayed with them. While the FIFA World Cup™ returns every four years, each edition leaves a lasting impression. “Legacies of Champions” reflects on the winning teams, defining tournament moments of triumph and heartbreak that have shaped the World Cup’s enduring legacy. As the FIFA World Cup™ gears up for its next chapter, a new generation will experience it for the first time, adding new memories to a story that continues to unfold.
As the FIFA Museum’s exclusive
presenting partner for exhibitions held in host countries, Hyundai Motor’s
long-standing support of the FIFA World Cup™ is highlighted throughout the
“Legacies of Champions” experience, showcasing its role in enhancing fan engagement
across generations and supporting tournament operations.
“Having partnered with the FIFA World Cup™ since 1999, Hyundai Motor Company has grown alongside the tournament - sharing in its evolution and unique ability to unite fans across generations,” Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company. “ ‘Legacies of Champions’ reflects that shared belief, honoring the tournament’s rich history while looking toward its future”
“As we approach the FIFA World Cup 2026™, Hyundai Motor is proud to demonstrate how robotics and innovation are already becoming part of the tournament, embodying our belief that the 'Next Starts Now' while opening new possibilities for fan engagement and the future of mobility", says Jee.
In addition to the indoor museum experiences at 50 Rockefeller Plaza, the FIFA Museum will operate an outdoor fan zone from July 6 through July 19. Located on North Plaza, just outside the FIFA Museum’s main entrance, the activation will invite fans to take part in a FIFA Museum trivia experience for a chance to win prizes.